Work With Me

Dr. Seuss. Yogi Berra. Mark Twain. John Lennon. Muhammad Ali.  Bob Dylan. Tom Lehrer. Bruce Springsteen. They had a way with words and they were the heroes of my youth. Wit and wisdom. Rock and Roll. Somehow it led me to radio and  I aspired to create advertising on par with the top ad makers.

Along came a new set of heroes. What I’ve learned from Roy Williams, George Lois, David Olgilvy, Jack Trout, Al Reis, Paco Underhill, Bob Hoffman and other advertising mavericks — not to mention Berra and Springsteen — is that you can affect what people think and do with words and ideas that are honest and creative.

Joe O’Rourke. Making and managing radio campaigns in western Massachusetts.

You thought this might be the part of the website where I tell you about the awards I’ve won (I’ve won a few), my professional credentials (I have a 40-year track record) and my hobbies (Let’s have lunch).

I’m a perpetual student of human nature. Words and ideas affect what people think and do. When advertising says things that matter to people, they pay attention and it affects how they spend their time and money.

Work with Joe

I make and manage radio campaigns on 10 stations in Western Massachusetts — Springfield, Amherst, Northampton, Greenfield — and offer freelance copywriting in all media: TV, radio, web, email, print, outdoor billboards, and direct mail.

I also do freelance ad writing for TV, web, email, print and outdoor billboards.